Review MarTech Books for 2024 : Martech books can help you Learn about the latest Martech trends

Martech, or marketing technology, is the use of software and technology to automate and optimize marketing tasks. It can help businesses increase efficiency, improve targeting, and increase ROI. Reading Martech books is essential because the Martech landscape is constantly evolving.

Martech books can help you:

Learn about the latest Martech trends
Learn how to use Martech tools effectively
Get inspiration from other businesses
Investing in Martech books is a wise investment. The cost of Martech books is a small price to pay for the knowledge and insights that they can provide.

Here are some Martech books to get you started:

MarTech Trends 2024 : Marketing Technology Trends 2024 Edition : How Data, Tech & AI Eating Marketing World 💎
Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era
Marketing Automation: A complete guide for the complete beginners
Essential MarTech Framework For Modern Marketer
The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Marketing Technology Playbook: E-Commerce
The Agile Brand Guide: MarTech Stack Evaluation: Evaluating, Buying, and Implementing a High-Performing Marketing Technology Infrastructure (Agile Brand Guides)

MarTech Trends 2024 : Marketing Technology Trends 2024 Edition : How Data, Tech & AI Eating Marketing World

This book is written based on the author’s over 10 years of experience in Digital Marketing and IT. It aims to provide readers with insights into the benefits of marketing technology (MarTech), its categories, how to choose the right tools, and a summary of interesting trends in each year.

The Martech Handbook: Build a Technology Stack to Attract and Retain Customers

This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.

The Agile Brand Guide: MarTech Stack Evaluation: Evaluating, Buying, and Implementing a High-Performing Marketing Technology Infrastructure

The book explores how marketing and leaders and aspiring leaders can be successful in their implementation of a high-performing marketing technology stack. The book includes insights and interviews with some of the thought leaders in marketing and customer experience.

Marketing Technology Playbook: E-Commerce

This book was written to help you collaborate with your team to create a detailed e-commerce vision that can be communicated to development, marketing, warehouse and accounting teams. It covers the critical items you need to consider when making a platform selection such as “is it a B2B or B2C or omni-channel platform

Essential MarTech Framework For Modern Marketer

TThis book is suitable for both beginners and experienced professionals looking to stay ahead in the ever-evolving world of martech. By the end of “Essential MarTech Framework,” readers will have a clear understanding of the role of martech in marketing, how to select the right solutions for their business needs, and best practices for implementing and managing martech effectively.

Marketing Automation: A complete guide for the complete beginners

This book is a result of the learning & experiences along the way. This is a crisp, concise & no-nonsense book.Reading this book will get you Marketing Automation ready in a day. Then you will figure out how easy Marketing Automation is & will keep the ball rolling

Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era

this book reviews existing literature on innovation and new technology in marketing for SMEs, what they could do and should avoid. Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services)

Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement

Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen

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