Google Analytics 4 (GA4): A Comprehensive Overview
Google Analytics 4 (GA4) is Google’s latest iteration of its web analytics platform, succeeding Universal Analytics (UA) which ceased operations in 2023. GA4 serves as…
2024 Business Technology Trends in Thailand
Summary of my keynote from the Adman 2023 Event “As a consultant for various business organizations across multiple industries, I have found that Thai consumer…
How to Choose the Right Channels for Your Business in 2023
Selecting the right marketing channels is crucial for businesses to reach their target audience effectively and achieve desired results. This article discusses the importance of…
Review Sprout Social : Social Media Analytics Across Platforms
Review Sprout Social : Social Media Analytics Across Platforms One for all SOCIAL Analytics with “Sprout Social” – Handful & Powerful Solution to unlock all…
How to use GA4 or Google Analytics last version
Ready for GA4 yet? #GoogleAnalytics4 the most common powerful Web analytics that everyone should have if you are setting your own website, BUT do you ready to…
Tik Tok Analytics & Listening that will rock your content
6 TikToks’ Analytic to spear ahead by Winning over Tik Tok 1 Billion Users with right analysis.. There are roughly 4.8 Billion internet users and,…
Review Thailand Social Listening Tools : Mandala, SocialEnable, Zanroo, Zocialeye
The social listening tools developed in Thailand 1. Mandala Analytics Mandala Analytics Developed by Ocean Skynet, Mandala Analytics is capable of searching the standard criteria for…
What is Marketing technology & How many categories?
Marketing technology (Martech), tools, and platforms are developed to take advantage of marketing activities for easier marketing campaign management, more communication with customers, and more accurate measurement. etc. In some cases, we may see integrated marketing technology called “Martech”
What is a CDP – Customer Data Platform in 2021
What is CDP – Customer data platform
Customer Data Platform (CDP) is the marketing technology (MarTech) capable of unifying customer databases to a single place.
What is Treasure data & Benefit of Unify Customer Data via CDP
Advertorial from Treasure data & ADA Asia Utilizing All of Your Customer Data to Deliver Personalized Experiences with CDP Why is CDP Needed? 1. The…
How to use IoT : Internet of Things for Marketing
Today, we have to admit that with the fast growing technologies. And leaps and bounds, devices like IoT or Internet of Things are getting cheaper….
What is Mailchimp : How to use Automation & Personalization
Popular Feature of Mailchimp 1. Audience Section Import our Data to Mailchimp You can import your email list to mailchimp database by click on import…
Parabola.io : Automated & ETL Data
Parabola เป็นเครื่องมือจัดการ Data แบบ Drag and Drop Manage data with just DRAG & DROP by Parabola.io , that’s right you read it correctly only Drag and drop….
Review Supermetrics.com : unify data to single view
Supermetrics.com
That is capable of pulling data from various platforms to store in our accountable central system. Supermetrics has sold products for the purpose of implementing Data and separating it according to the central system that we want to retrieve. By requesting an example of Supermetrics products that are interesting is
What is CRM and Why is it Important? Recommend CRM Martech Tools
In today’s business world where customers are at the center of every decision, a tool that helps us understand, respond to, and retain customers sustainably…