Marketing Technology Selection by MarTech 360 Framework
You can select right/best marketing technology with 3 canvas
1.MarTech 360 Framework : represent how to use technologies in each marketing’s stages.
2. Decision Making Checklist in each marketing’s stages.
Plan & Creation
Reach & Acquire
Engage & Convert
Collect & Analyse
Loyalty & Advocacy
3. JTBD Canvas : Represent marketing task, expectation and technologies’ need
Sample Case : Shark CRM
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