Review : unify data to single view

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There is also a MarTech iPaas group with a selling point, Integrate Data, to retrieve the data to our central system. For more detailed data analysis or Visualization, that is

That is capable of pulling data from various platforms to store in our accountable central system. Supermetrics has sold products for the purpose of implementing Data and separating it according to the central system that we want to retrieve. By requesting an example of Supermetrics products that are interesting is

Supermetrics fee is starting from $79 / Month
for more pricing information please visit >

  • Supermetrics for Google Sheets is the Automate data from various Platforms to be stored at Google Sheets.
  • Supermetrics for Excel is the Automate data stored at the Excel file on our device
  • Supermetrics for Data Studio. Automate data comes as 1 in Data Studio’s Data Source
  • Supermetrics for BigQuery Automate data. Keep Google BigQuery for our own Data Warehouse
  • Supermetrics API is the breakdown of data from various platforms in the form of APIs such as JSON or Feed Data straight into Visualization Tool such as Tableau, Qlik, Power BI,

For Platforms that Supermetrics can connect to, there are more than 40 Platforms.
Supermetrics call those connections “Connector.” Here, let’s give you a sample of the popular Connector as follows

supermetric connect
View all connectors

Examples of Supermetrics for Google Sheet Connection Process

  • Log-In Google Sheet with the same Gmail Account used to apply for Supermetrics Account
  • Open a new Sheet and select> Add-ons> Supermetrics> Launch Sidebar
  • Google Sheet will open Supermetrics Sidebar. Let us choose the Platform to connect
  • Select the data retrieval period, Metric to retrieve, and can order Supermetrics Split Data by row or column

We can also set up a frequency data retrieval. Daily / Weekly / Monthly and its can send Summary of data that Supermetrics direct to us via Email

In whole, whether using Supermetrics to retrieve data for Google Sheet or Excel, the main is to store Data from the external platform, especially from the Advertising Platform and many Social Media Platforms that may have the following cases

  • Dashboard viewing restrictions at the layout of the case itself, such as separating Post Performance and Audience Analysis. Dashboard makes it impossible to find cross-insight
  • Have a limited time to view past data Or data deletion at specified times (Data Expiration). For example, some Platform is open for us to retrieve past data for only 90 days
  • In some cases, having a campaign in multiple Platforms, such as both Facebook, Twitter, Linkedin, Taboola, viewing Campaign Performance should have to pull every Performance. Platform comes. Plot is the same Chart Time Series to be able to compare various Platform performance

And aside from using Supermetrics, extract data for storage in different Sheets or Data Warehouse types, some digital marketers already familiar with Google Data Studio and need to retrieve data from multiple Platforms quickly to make a report, may choose Supermetrics for Google Data Studio to retrieve data directly to Data Source

Another advantage of using Supermetrics for Google Data Studio is that there are many free Google Data Studio Template (but this Connector must be purchased). This is a very smart marketing model of Supermetrics that finds opportunities from the behavior of people who are trying to find Google. The Data Studio Template saw the beautiful Dashboard designed by the Supermetrics team, resulting in Awareness to Supermetrics Product and finally leading to trial

Example of Dashboard retrieved data by Supermetric

supermetric dashboard

In conclusion, for marketers who have run multiple platform campaigns and have to regularly report or Dashboard, using Supermetrics Connector helps to make data work a lot easier and faster

Supermetrics fee is starting from $79 / Month
for more pricing information please visit >

Supermetrics iPaaS is a powerful data integration platform that allows businesses to automate their marketing data workflows. The platform helps users extract, transform, and load (ETL) data from various sources into data warehouses or visualization tools. This article offers a comprehensive review of the platform, highlighting its main features, benefits, and applications.

Key Features:

  1. Wide range of data connectors: Supermetrics iPaaS offers more than 70 data connectors, including popular ones like Google Analytics, Facebook Ads, Google Ads, and Microsoft Advertising. This vast range of connectors enables businesses to access and integrate data from multiple sources seamlessly.
  2. User-friendly interface: The platform features an easy-to-use interface that simplifies data management and automation. Users can configure connectors and schedule data transfers without needing extensive technical knowledge.
  3. Customizable data transformations: Supermetrics iPaaS allows users to customize data transformations, enabling them to adjust the data format and structure to meet their specific needs. This feature helps streamline data analysis and reporting processes.
  4. Cloud-based solution: The platform is entirely cloud-based, which means users do not have to invest in additional hardware or software infrastructure. This aspect reduces the total cost of ownership and makes the platform more accessible to businesses of all sizes.

Benefits of Using Supermetrics iPaaS:

  1. Time and cost savings: By automating data extraction, transformation, and loading processes, Supermetrics iPaaS can save businesses a significant amount of time and resources. The platform reduces manual work, lowers the risk of human error, and helps organizations focus on more strategic tasks.
  2. Improved data accuracy: The platform’s automated processes help minimize the risk of errors and inconsistencies in data collection and analysis. This benefit leads to more accurate data, which is crucial for making informed business decisions.
  3. Enhanced data-driven decision-making: With data integrated from multiple sources, businesses can gain a more comprehensive understanding of their marketing performance. Supermetrics iPaaS allows organizations to access insights from various channels and campaigns, enabling them to make data-driven decisions and optimize their marketing strategies.
  4. Scalability: As a cloud-based solution, Supermetrics iPaaS can easily scale with a company’s growth. The platform can accommodate an increasing number of users and data sources without compromising performance.
  5. Security and compliance: The platform follows industry-standard security protocols to protect sensitive data. Supermetrics iPaaS complies with GDPR and other data privacy regulations, ensuring that businesses can trust the platform to handle their data securely.

Applications of Supermetrics iPaaS:

  1. Marketing data consolidation: The platform enables businesses to integrate data from multiple marketing channels into a single, unified view. This consolidated data makes it easier to analyze and derive insights, improving marketing performance.
  2. Data warehousing: Supermetrics iPaaS supports various data warehouse solutions like Google BigQuery, Snowflake, and Amazon Redshift. The platform can automatically transfer data to these warehouses, making it easy to store, manage, and analyze large volumes of data.
  3. Data visualization: The platform can connect with popular data visualization tools like Google Data Studio, Tableau, and Microsoft Power BI. By integrating data from various sources, Supermetrics iPaaS enables users to create comprehensive, interactive dashboards and reports.
  4. Data-driven marketing: The platform helps businesses make data-driven decisions by providing insights into marketing performance across various channels and campaigns. Supermetrics iPaaS enables organizations to optimize their marketing strategies based on data-driven insights, ultimately improving ROI.


Supermetrics iPaaS is a powerful and versatile data integration platform that offers numerous benefits to businesses looking to streamline their marketing data workflows. With its wide range of data connectors, user-friendly interface, and customizable data transformations, the platform is an excellent choice for organizations aiming to improve their data

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