What is Bit.ly or Bitly, How to shorten your complex URL?

This post is also available in: Thai

What are the benefits of shortening links?

Shortening URL will make the link shorter, easier to remember and allow us to track the number of people who click that link. This allows us to use vary UTM pattern that can measure the results of each campaign on separate Media

What is Bit.ly or Bitly?

Bitly is a URL shortening service and a link management platform, and the company Bitly, Inc., was established in 2008. It is privately held and based in New York City.

How to using Bit.ly or Bitly to Shorten Links

UTM (Urchin Tracking Module) parameters are tags that are added to URLs in order to track the source of traffic to a website or specific page. UTM parameters can help marketers and website owners track the effectiveness of their marketing campaigns by providing detailed information on where website visitors are coming from, which channels or campaigns are driving the most traffic, and how visitors are engaging with the website.

UTM parameters can be added to the end of a URL, and consist of several key-value pairs separated by ampersands (&). Some of the most common UTM parameters include:

  • Source: the website or platform where the traffic is coming from (e.g. Google, Facebook, LinkedIn)
  • Medium: the type of traffic source (e.g. organic search, social media, email)
  • Campaign: the specific marketing campaign or promotion being tracked
  • Content: the specific ad or link within a campaign that was clicked on
  • Term: the keyword or search term that triggered the traffic (for paid search campaigns)

By using UTM parameters, marketers and website owners can gain valuable insights into how their marketing efforts are driving traffic to their website, and make data-driven decisions to optimize their campaigns and improve their overall digital strategy.

Bitly is a URL shortening service that allows users to create shortened versions of long URLs, which can be easier to share and remember. While UTM parameters are useful for tracking the effectiveness of marketing campaigns and understanding where website traffic is coming from, they can make URLs quite long and difficult to share.

This is where Bitly comes in – it allows users to shorten the URLs that contain UTM parameters, making them easier to share on social media, in email campaigns, and in other digital channels. Additionally, Bitly provides users with analytics and tracking data on the performance of the shortened links, such as the number of clicks, geographic location of clicks, and devices used to access the link. This can provide further insights into the effectiveness of marketing campaigns and help users optimize their digital marketing strategies.

So, while UTM parameters are essential for tracking and analyzing website traffic, Bitly provides additional benefits such as creating shorter, more shareable URLs and providing detailed analytics on link performance.

Bitly is a tool to shorten URLs by converting long URL to they on domain name & 302 redirection “Bit.ly” for Example after we paste the long URL above in Bitly.


Bitly is a URL shortening service that was founded in 2008. The company was originally called “Bit.ly,” but later rebranded to “Bitly” in 2011. Bitly was created by John Borthwick and his team at Betaworks, a startup studio in New York City.

The idea for Bitly came about as a solution to the problem of long and unwieldy URLs that were difficult to share on social media platforms like Twitter, which had a 140-character limit at the time. Bitly’s URL shortening service allowed users to create short, customized URLs that could be easily shared on social media and other digital channels.

In addition to its core URL shortening service, Bitly also provides users with analytics and tracking data on the performance of their shortened links. This has made Bitly a popular tool for marketers and businesses looking to track the effectiveness of their digital marketing campaigns.

Since its founding, Bitly has grown to become one of the most popular URL shortening services on the internet, with millions of users around the world. The company has also expanded its services to include enterprise-level solutions for businesses and organizations, as well as integrations with popular marketing platforms like Hootsuite and Buffer.

Another Example
The author has posted an article on Facebook Page (September 9, 2019) about different types of segmentation from Dr. Ekasit Patcharawongsakda’s book “A Little Book of Big Data and Machine Learning.”

So i was put a link back to the publisher’s website, using UTM and shortening the URL with Bitly, And few day later, I come back to Bitly, The statistic will shown how many hit from The Shorten URL


and another one of the coolest feature from Bitly is ” integrations”

If we are already using UTM.io and we have a Bitly account as well, we can grant access between Bit.ly & UTM.io, Next time you can shorten URL & Shorten it in a few second!

Bitly’s URL shortening through the UTM.io interface, that marketer life more convenient.

Expand your technology awareness to thailand ? Please Email to [email protected]
Join 🌎 Linkedin Group (Global Community) : Marketing Tech Community in Thailand

Similar Posts